Ad blocking may become even more common with the release of Apple's widely used desktop and mobile operating systems later this year.Publishers whose audience skews toward young males, such as video game sites, tend to see much higher ad-block usage compared with general news sites. Ad-block usage rates vary greatly depending on content type and audience demographics.If ad blocking on mobile reaches desktop levels, US digital media companies could lose out on as much as $9.7 billion across digital ad formats next year, according to BI Intelligence estimates based on current usage rates. Ad blocking poses a major threat to digital media companies that depend on advertising for revenue.Here are some of the key takeaways from the report: Which solution publishers should opt for can be determined by their particular ad-block usage rates. There are several solutions that publishers can use to combat the growing ad-block problem, including education, technical solutions, and micropayments.
#YOUTUBE BLOCKER SOFTWARE SOFTWARE#
In this report, BI Intelligence looks at ad block usage rates, Apple's newest ad block software and how it could make ad blocking more common on mobile, and examines solutions for publishers. Ad-block MAU totaled 45 million in the US as of June 2015, increasing nearly 50% from last year, according to PageFair and Adobe. The software, which blocks ads from appearing on websites, search, and social networks, is also catching on in the US. That represents a big uptick in ad-block usage from just one year ago. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report. Ad-block software usage may be more common than previously thought.
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